JP Morgan Chase, which acts as a syndicate, invites a wide range of brokers and traders, including smaller investment firms around the world, to form the sales group. This approach strengthens the distribution of shares and increases the chances that they will be sold quickly. In return, the members of the selling group will each receive a concession. They are not responsible for the risk of unsold securities. Alternatively, the selling group may simply be the underwriting group alone: those who are responsible for underwriting part of the new show. In this scenario, underwriters are not willing to welcome the participation of competitors in the sales process who do not bear any of the risks.